Lifecycle Marketing Rocket is a small, senior studio for lifecycle marketing — strategy, journeys, email design systems and AI-powered production, built in the tools you already run. No handoffs, no juniors, no bloat.
Lifecycle marketing is not a newsletter calendar. It's the difference between a list and a revenue engine. We build the systems behind retention — strategy, journeys, templates, experiments and the AI tooling that ships them. Senior people only. Small on purpose. Every send argued over, until it earns its place in the inbox.
Selected work (15)
Our flagship engagement is thirteen password-protected studies. Previews are open to everyone — full write-ups on request. Request access →
A Leading Online
Education Platform
Five years as the lifecycle engineering partner behind one platform, thirteen systems and 10M+ learners. Thirteen studies, one passphrase.
- Lifecycle Platform
- Email Design System
- Campaign Systems
- AI Email Builder
- Experimentation Engine
- AI Pipelines
- Certificates
- On Call
- Executive Launch
- Tentpole Launches
- Winback & Capture
- Enterprise
- Project Phoenix
Lifecycle Platform
Iterable owned end to end for 10M+ learners — identity resolution, real-time event pipelines and the journey architecture behind personalization at scale.
Email Design System
From hardcoded one-off files to a componentized, dynamic email design system — the tooling, data layer and standards the whole team ships from.
AI Email Builder
A Claude-based agent that reads a Figma frame and produces a production-ready Iterable template — hours of build time down to minutes.
Experimentation Engine
One static recurring campaign rebuilt as a fluid system running hundreds of email experiments — Figma to spreadsheet to data feeds to dynamic templates.
Winback & Capture
Both ends of the lifecycle loop — category-based email capture seeding the profile, and a five-email winback series running from a single template.
Help Razom
Website and campaigns for a volunteer war-relief nonprofit — donation paths, recurring giving and trust infrastructure that moved 270 tons of aid.
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08
Dynamic Campaign Systems
Template Systems — MarTech Architecture
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09
Tentpole Launches
Campaign Engineering — Rapid Response
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10
AI in the Pipeline
AI Systems — Growth Engineering
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11
Certificates Launch
Lifecycle Engineering — Product Launch
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12
On Call Launch
MarTech Integration — Product Launch
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13
Executive Launch
Admissions Funnel — MarTech Engineering
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14
Platform Enterprise
B2B MarTech — Marketing Operations
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15
Project Phoenix
Growth Engineering — Mobile Performance
Six things,
done properly
Before the journeys, the map. We audit your lifecycle end to end — capture to winback — find where revenue leaks, and hand you a prioritized roadmap your team can actually execute.
- Lifecycle Audit
- Journey Mapping
- Segmentation
- Retention Strategy
- Channel Strategy
- Measurement
Emails your team can build without you. Modular, dynamic, dark-mode-safe template systems — snippets, standards and naming conventions baked in, so production time drops by half and quality doesn't.
- Modular Templates
- Handlebars
- Dark-Mode Safe
- Snippet Libraries
- Figma to Email
- Accessibility
Onboarding, promos, winback, transactional — the full lifecycle, built as journeys that run themselves. We work in the tools you already use, and leave them cleaner than we found them.
- Iterable
- Braze
- Klaviyo
- Customer.io
- Salesforce Marketing Cloud
- HubSpot
Guessing is expensive. We build A/B and multivariate testing into the templates themselves, so marketers launch experiments with zero extra dev time — and we keep every send landing in the inbox, not the spam folder.
- A/B & Multivariate
- Deliverability
- Litmus
- Inbox Placement
- SendGrid & Postmark
- Amplitude
Personalization is a plumbing problem. We wire the event schema, identity resolution and pipelines that let one customer profile drive every message — across email, push, SMS and in-app.
- Segment
- CDP
- Event Schema
- Snowflake
- Hightouch
- APIs & Webhooks
Practical AI, zero hype. Agents and pipelines that take the repetitive half of email production off your team's plate — from Figma-to-Iterable builders to automated QA — guard-railed, and actually adopted by the team.
- AI Email Builders
- Figma → ESP
- LLM Pipelines
- Automated QA
- Evals & Guardrails
- Team Enablement
Iterable ✺ Braze ✺ Klaviyo ✺ Customer.io ✺ Salesforce Marketing Cloud ✺ HubSpot ✺ Mailchimp ✺ SendGrid ✺ Postmark ✺ Segment ✺ Hightouch ✺ Snowflake ✺ Amplitude ✺ Mixpanel ✺ Litmus ✺ Email on Acid ✺ Figma ✺ Claude